The Brisbane International Motor Show

Background: Every year the Motor Traders Association of Queensland present a "Show and Sell" auto extravaganza at the Brisbane Convention & Exhibition Centre.

The Brief: Using the theme "A Celebration of Motor Sport" design a campaign using the existing logo to promote the event to exhibitors and the public alike.

Strategy: With considerable help from our colleague Nancy Hartley, the phrase "Motor Show GO!" became lynchpin for brochures, posters, press, outdoor, and television

The Result: A co-ordinated campaign that made the limited budget seem much larger than it really was.