The Brisbane Lions 2001 Premiership Magazine

Background: The Brisbane Lions Australian Rules Football Club win their first ever Premiership!

The Brief: Design a publication befitting this memorable event. A publication to capture the ecstatic celebrations of supporters, old and new in both Brisbane and Melbourne, acknowledge the journey to the final goal and be a lasting momento for fans everywhere.

Oh, and by the way we need it yesturday.

Strategy: With an abundance of quality images and inspirational stories it was decided produce a glossy 128 page A4 magazine and to make it as widely available as possible.

The Result: After selling the magazine in newsagents around the country. Peter Blucher - The Lions Communications Manager sent us a further brief - ÒWe now need to use the artwork from the magazine as the core of a 168 page limited edition, case bound book to be presented to players and support staff as a lasting tribute to their participation in this historic eventÓ.