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  Corporate Identity

The corporate image by definition, is the public face of the organisation, the first impression, and in this era of digital interaction often the primary personification of an organisation.

We at QCD see our roll as not only one of making our clients look good, but also helping to realise their marketing goals by projecting the right image.

We aim to carefully manage the process of designing, implementing and maintaining a clear, concise, appropriate visual image by coordinating and documenting all visual representations of an organisation so that a memorable, consistently reinforced identity is projected.

Here are some visual representations of an organisation that may need to be considered by a designer.

• Stationery

• Signage - Architectural, Informational, Fleet

• Uniforms - Tie/Scarf, Front & Back of House

• Advertising - Print, Electronic, Outdoor, Digital

• World Wide Web

• Corporate Literature - Reports, Forms, Newsletters

• Membership/Loyalty programs

• Sponsorship opportunities

• Displays - Trade shows, Presentations

• Packaging/Point of sale

etc. etc.


Queensland Creative Design
Ph: +61 7 3871 2200 | Fx: +61 7 3871 2255
email: Bruce Duncan