| Corporate
Identity
The
corporate image by definition, is the public face of the organisation,
the first impression, and in this era of digital interaction often
the primary personification of an organisation.
We
at QCD see our roll as not only one of making our clients look good,
but also helping to realise their marketing goals by projecting
the right image.
We
aim to carefully manage the process of designing, implementing and
maintaining a clear, concise, appropriate visual image by coordinating
and documenting all visual representations of an organisation so
that a memorable, consistently reinforced identity is projected.
Here
are some visual representations of an organisation that may need
to be considered by a designer.
Stationery
Signage - Architectural, Informational, Fleet
Uniforms - Tie/Scarf, Front & Back of House
Advertising - Print, Electronic, Outdoor, Digital
World Wide Web
Corporate Literature - Reports, Forms, Newsletters
Membership/Loyalty programs
Sponsorship opportunities
Displays - Trade shows, Presentations
Packaging/Point of sale
etc. etc.
|